Hellooo there!
Your resident ex-SWE-cs-major-turned-product-designer 👋🏻
I discovered early on that what excited me most wasn’t just writing code—it was understanding users. I fell in love with the world of user experience and connecting with people over tech, building things that genuinely make lives better.
I’m passionate about crafting experiences that empower users, that make technology a little more human. I believe in approaching design with a data-driven, user-centric mindset, to create simple and intuitive experiences that solve complex problems.
Outside of work, I'm a proud dog dad and a gamer at heart. I enjoy being active (possibly ADHD) and I can't say no to a good cup of coffee ☕️
Come say hi!
My Journey
May 2018 - Feb 2019
DB Schenker (APAC HQ)
Software Engineering Intern
I began my career as a software engineering intern. Apart from software testing and working on mobile solutions, I had the opportunity to revamp and reoptimize the UI/UX of 2 big legacy applications at a company going through a digital refresh. I was entrusted with independence, and worked closely with stakeholders from other departments to solve the pain points they faced.
Last Day of Internship
This opportunity marked my first big step into the world of user experience.
Sep 2018 – Feb 2020
Dabao 打包 App (Takeaway Buddy!)
Co-Founder & Product Designer
While I was in university, my team's idea pitch won a startup grant of SGD$10,000 to build a peer-to-peer food delivery app in our campus startup incubator. I worked closely with my business and engineering co-founders to design the end-to-end user flows and define the feature roadmap.
Late night ideation at the incubator
I also did on-the-ground user research—speaking with canteen stall owners, students, and various campus associations—while occasionally supporting logistics operations to keep everything running smoothly. Within 30 days of launch, we hit our target of 1000 app downloads.
Brainstorming ideas and discussing algorithms on glass windows, post-it's everywhere—truly the startup experience I always envisioned.
"Stay hungry, stay foolish."
July 2022 – Present
Product Designer / UX Consultant
After graduation, a former dorm neighbour who had seen my work on Dabao App invited me to collaborate on his new startup venture. Fueled by passion and a desire to create, I joined Holicay as a UX consultant. What began as a humble travel-booking platform has since grown to over 10,000 monthly active users (as of Dec 2024) and is evolving into a full travel-productivity ecosystem, with its mobile app launched earlier this year in 2025.
Nov 2022 - Dec 2024
Product Designer
I joined watchTowr as one of the first 20 employees and the second designer on a two-person team. In this fast-paced startup environment, I thrived under the mentorship of my senior designer, working autonomously to ship new features daily, collaborate cross-functionally with stakeholders and various teams to grow the platform, and helped evolve the platform’s design system.