Hellooo there!
Originally a Computer Science major at the National University of Singapore (NUS), I discovered early on that what excited me most wasn’t just writing code—it was understanding people. I fell in love with the world of user experience and the feeling of building things that genuinely make life better.
"Stay hungry, stay foolish."
I’m passionate about crafting experiences that empower users, and make technology a little more human. I believe in approaching design with a data-driven, user-centric mindset, to craft simple and intuitive experiences that solve complex problems.
Outside of work, I love learning more about design! I'm also a proud dog dad, I enjoy being active (might have a little bit of ADHD), and I can't say no to a good cup of coffee ☕️
Come say hi!
History
May 2018 - Feb 2019
DB Schenker (APAC HQ)
Software Engineering Intern
I began my career as a software engineering intern. Apart from software testing and working on mobile solutions, I had the opportunity to revamp and reoptimize the UI/UX of 2 big legacy applications at a company going through a digital refresh. I was entrusted with independence, and worked closely with stakeholders from other departments to solve the pain points they faced.
Sep 2018 – Feb 2020
Dabao 打包 App (Takeaway Buddy!)
Co-Founder & Product Designer
While I was in university, my team's pitch won a startup grant of SGD$10,000 to build a peer-to-peer food delivery app in our campus startup incubator. I worked closely with my business and engineering co-founders to design the end-to-end user flows and define the feature roadmap.
Late night ideation at the incubator
I also did on-the-ground user research—speaking with canteen stall owners, students, and various campus associations—while occasionally supporting logistics operations to keep everything running smoothly.
Brainstorming ideas on glass windows, post-it's everywhere—truly an incredible startup experience.
July 2022 – Present
Product Designer / UX Consultant
After graduation, a former dorm neighbour who had seen my work on Dabao App invited me to collaborate on his new startup venture. Fueled by passion, I joined Holicay as a UX consultant. What began as a humble travel-booking platform has since grown to over 10,000 monthly active users (as of Dec 2024) and is evolving into a full travel-productivity ecosystem, with its mobile app launched earlier this year in 2025.
Nov 2022 - Dec 2024
Product Designer
I joined watchTowr as one of the first 20 employees and the second designer on a two-person team. In this fast-paced startup environment, I thrived under the mentorship of my senior designer, working autonomously to ship new features daily, collaborate cross-functionally with stakeholders and various teams, and helped evolve the platform’s design system.